The Lawn Service Industry and Its Products Explored

The last few years have witnessed the clear emergence and prolific growth of an industry that was hitherto virtually nonexistent. The industry we are talking about is the lawn service industry. Twenty years, or even fifteen years ago, this was virtually an unheard of industry. It is not that people didn’t have lawns then – we have always lawns for centuries, if not millennia. Rather it is because people didn’t take very particular care of their lawns, and were as such not willing to spent substantial sums of money on their care. Subsequent years, however, have given rise to a trend where people are increasingly ready to spend and spend some more on their lawns and general ‘landscape management,’ with the trend being what eventually gave birth to what we refer to as the lawn service industry.

The lawn service industry is one that employs thousands upon thousands of people all over the world in various capacities. Aggregated figures are hard to come by, as this is one industry that is yet to recognize itself as being one entity. It is also the sort of industry where people tend to work on casual basis, meaning that the people who may be working on it today could turn out to be extremely different from the people you find in the industry ten months down the line. But at any given point in time, you are certain to find the aforementioned thousands upon thousand of people working in various capacities in the lawn service industry.

An industry is, by the way, defined as an aggregation of firms providing a similar (or almost similar product), and usually competing against one another. There are, of course single firm industries – where the whole business is dominated by a single monopolistic player – but such industries are rare, and getting even rarer by the day as most countries in the world embrace economic liberalization. The lawn service industry, on its part, is a true industry: one that is an aggregation of numerous firms, providing various lawn services in their respective jurisdictions. It is usually the sort of industry where the typical firm tends to be rather small. Most lawn service firms are, indeed, constituted of less than ten staff members, and this is the sort of industry where a firm with a hundred people would be considered a big firm, with a firm that boasts of a thousand being considered a ‘giant.’

The product of the lawn service industry is a service. The service comes in handy for the people and organizations who are keen on having good looking lawns, but who don’t have the time and energy for the labor that goes into the making of such good looking lawns. The lawn service firms step in the gap, with their promise to give you the lawn you desire for a fee. All you typically have to do is show them the plot where you want the lawn established (whatever its current state), give them the agreed fees, and several months down the line, you will have a fantastic lawn right there.

Service Industry Gets an Uptick From Recession’s Bottom

Most people do not realize it but the service sector of our economy in the US makes up the greatest portion of the jobs. Manufacturing is now the smallest well under 10% of the employment base. Retail is fairly large, but it’s nothing compared to the service industry. Having the service industry expand does indicate that we are coming off the bottom of the recession and things will be looking up from here on out.

Of course, we still have to worry about the commercial real estate market fallout, which will be significant and another huge hit on the banks, but the authorities, the fed, and the TARP monies are sitting on the sidelines ready to do something serious about it. Obviously, the service sector was hit hard as consumers in the middle class are spending less money going out to eat, and traveling. The hospitality industry has a huge chunk of service related jobs.

According to Industry Week in the first week of October 2009;

The ISM said the overall economic outlook remains clouded: “Even with the overall month-over-month growth reflected in the report this month, respondents’ comments vary by industry and remain mixed about business conditions and the overall economy. Services makes up the lion’s share of economic activity and employment, and is therefore critical to recovery from the long recession.”

The US economy cannot recover from the recession until the service industry recovers and starts replenishing those jobs that have been lost. As more and more companies see more and more customers, their profits will increase. They will have to hire back those workers they laid off. With more workers making a paycheck again, that means retail sales will go up, and therefore, manufacturing jobs will also increase because those retailers will need more inventory to replenish what they’ve sold.

This is a very good sign for economic recovery, almost as good as the stock market, which generally leads economy by 6 to 10 months, and it has been going up now for over six months. Please consider all this.

Food Service Jobs for Felons – How to Find Jobs for Felons in the Food Service Industry

The food service industry can be a great starting point in your search for felon friendly jobs. It’s no secret that right now even non-offenders are finding it hard to get a job which means that it can be really difficult for ex-felons. It’s not all bad news though since there are certain industries that offer felon friendly jobs such as the food service industry.

The turnover rate for staff in the food and restaurant industry is very high, around 113 percent which means that they are constantly hiring new staff. Certain times of the year such as August (when college-age employees turn in their aprons and go back to their studies) are peak times for job applicants.

So what jobs are available?

Servers – food and beverage servers like waiters/waitresses, bartenders and baristas. You don’t need a degree to get a job as wait staff but you need good customer service skills. Servers work long hours and spend most of it on their feet. Tips can make up a good part of the servers’ income.

Managers – food service industry managers typically handle the day-to-day operations of the establishment and supervise the servers. Experience in the food service industry is the primary requirement to get a job as a manager.

Kitchen staff – chefs, cooks and other food preparation staff. Culinary degrees or training from a culinary school, college or community college are very helpful although not strictly necessary to get a job as in food preparation.

These are the main types of food and restaurant industry jobs that are typically available for felons. However, if you have a real passion for food then you aren’t limited to these jobs. You can start your own food business such as a restaurant, bar, weight loss food shop, catering business, etc.

For example, if you can bake the most delicious apple pies imaginable then that skill has a lot of potential for earning money. Start off small by selling pies to friends and relatives. Then if you want to pursue this further, check out places where you can sell pies such as your local food market or farmer’s market.

The food service industry has endless possibilities for felon friendly jobs so don’t feel depressed about not being able to get a job. The statistics show that the food service industry is one of the leading industries that offer jobs for felons. Employment in the food service industry may not be your top choice but it is a great place to start when looking for jobs for felons.

Marketing Your Business Services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.

Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.

Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.

Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.

Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.

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